Traffic to Lead Conversion Calculator
Work out what share of website visitors become leads, and how many visitors it takes to produce one.
Work out your lead rate
Frequently Asked Questions
Leads divided by visitors. It measures the top of the funnel only, and says nothing about lead quality.
Use your own, for a period you can actually measure. A calculator like this is only as good as the inputs, and the most common error is using a number that covers a different period or a different set of costs.
No. Everything is worked out in your browser and nothing is sent anywhere or saved.
We do not publish one, deliberately. Benchmarks for these measures vary enormously by sector, stage and how each company defines the inputs, so a number quoted without those definitions tends to mislead more than it helps.