Customer Lifetime Value (CLV) Calculator
Work out customer lifetime value from average order value, purchase frequency, lifespan and gross margin.
Work out lifetime value
Frequently Asked Questions
Order value times purchases per year times years, with an optional margin so you get value rather than revenue.
Use your own, for a period you can actually measure. A calculator like this is only as good as the inputs, and the most common error is using a number that covers a different period or a different set of costs.
No. Everything is worked out in your browser and nothing is sent anywhere or saved.
We do not publish one, deliberately. Benchmarks for these measures vary enormously by sector, stage and how each company defines the inputs, so a number quoted without those definitions tends to mislead more than it helps.