Conversion Rate Calculator
Work out a conversion rate from conversions and visitors, with the number of visitors needed per conversion alongside.
Work out your conversion rate
Frequently Asked Questions
Conversions divided by visitors. Simple arithmetic, with the reciprocal shown too, since knowing you need 50 visitors per sale is often more useful than knowing the rate is 2%.
Use your own, for a period you can actually measure. A calculator like this is only as good as the inputs, and the most common error is using a number that covers a different period or a different set of costs.
No. Everything is worked out in your browser and nothing is sent anywhere or saved.
We do not publish one, deliberately. Benchmarks for these measures vary enormously by sector, stage and how each company defines the inputs, so a number quoted without those definitions tends to mislead more than it helps.