Customer Acquisition Cost (CAC) Calculator
Work out what it costs to acquire one customer, from total sales and marketing spend and the number of new customers won.
Work out your CAC
Frequently Asked Questions
Divide everything spent on winning customers by the number you won. The hard part is what counts as spend, and this page says what should.
Use your own, for a period you can actually measure. A calculator like this is only as good as the inputs, and the most common error is using a number that covers a different period or a different set of costs.
No. Everything is worked out in your browser and nothing is sent anywhere or saved.
We do not publish one, deliberately. Benchmarks for these measures vary enormously by sector, stage and how each company defines the inputs, so a number quoted without those definitions tends to mislead more than it helps.