Marketing ROI Calculator
Work out the return on a marketing campaign from attributed revenue and cost, with revenue per dollar spent alongside.
Work out marketing ROI
Frequently Asked Questions
Net gain divided by cost. The figure is only as good as the attribution behind it, which the page is explicit about.
Use your own, for a period you can actually measure. A calculator like this is only as good as the inputs, and the most common error is using a number that covers a different period or a different set of costs.
No. Everything is worked out in your browser and nothing is sent anywhere or saved.
We do not publish one, deliberately. Benchmarks for these measures vary enormously by sector, stage and how each company defines the inputs, so a number quoted without those definitions tends to mislead more than it helps.