Email Marketing ROI Calculator
Work out the return on an email campaign, with revenue and cost per email sent alongside the headline figure.
Work out email ROI
Frequently Asked Questions
Return on the campaign, plus the per-email figures that show whether the list or the offer is doing the work.
Use your own, for a period you can actually measure. A calculator like this is only as good as the inputs, and the most common error is using a number that covers a different period or a different set of costs.
No. Everything is worked out in your browser and nothing is sent anywhere or saved.
We do not publish one, deliberately. Benchmarks for these measures vary enormously by sector, stage and how each company defines the inputs, so a number quoted without those definitions tends to mislead more than it helps.