Startup CAC Calculator
Work out customer acquisition cost, and the ratio between it and lifetime value if you enter one.
Work out your CAC
Frequently Asked Questions
Spend divided by customers won, with the value-to-cost ratio if you supply a lifetime value.
Use your own, for a period you can actually measure. A calculator like this is only as good as the inputs, and the most common error is using a number that covers a different period or a different set of costs.
No. Everything is worked out in your browser and nothing is sent anywhere or saved.
We do not publish one, deliberately. Benchmarks for these measures vary enormously by sector, stage and how each company defines the inputs, so a number quoted without those definitions tends to mislead more than it helps.